Mission and Vision

Value Athletics was established in 2023 with the purpose of reconnecting people and communities through fitness and mental health goals. We team up with local community oriented non-profits to support community growth around fitness and mental health.

We recognize that health goals start with the mind and want to promote validating mental health struggles and build these communities around a strong body and mind.

Value Athletics Team

CEO | FOUNDER

SAMUEL LOVE

Samuel Love founded Value Athletics in 2023 after facing the struggles of staying fit and mentally positive in the very demanding work life of San Diego, California. Samuel believes for people to have a healthy mindset and healthy relationships, society needs to seek a work-life balance, and elevate themselves through fitness goals.

General Manager

AMILETH LOVE

Ami grew up playing softball in South San Diego where she faced the challenge of staying motivated to remain active after high school. This experience allowed her to truly grasp the struggles of maintaining motivation and its impact on her fitness journey. She deeply empathizes with those navigating body image issues and is dedicated to fostering a supportive environment where everyone feels valued and encouraged. Ami's mission is to inspire individuals to overcome obstacles, embrace their uniqueness, and achieve their fitness goals with confidence.